“A Primer of Visual Literacy” by Donis A. Dondis is a classic and foundational work in the field of visual arts and graphic design education. Written in a clear and accessible style, the book explores the essential principles and elements of visual language, explaining how they contribute to the understanding, analysis, and creation of visual messages.

Dondis introduces and examines concepts such as point, line, shape, space, balance, symmetry, rhythm, contrast, and composition, showing how these elements work together to convey meaning in visual communication. She emphasizes that visual literacy, like verbal literacy, is something that can be learned and is essential for understanding media, art, advertising, and design.

A Primer of Visual Literacy is widely used in art and design education and is an invaluable resource for students, educators, and anyone interested in deepening their understanding of how images communicate.